Newco Hometown Soccer Holdings to sell MLS Next Pro rights
May 1 – Major League Soccer (MLS) and private equity firm KKR have established a 50-50 joint venture, Hometown Soccer Holdings, to centrally manage commercial rights for most teams in MLS Next Pro, the league’s third-division development circuit.
The new entity will oversee venue operations, branding, ticketing, sponsorship, merchandising, and finance for participating clubs, while affiliated MLS teams retain control of soccer operations, including coaching, player contracts, and travel. Approval came from MLS owners following concept development that began in early 2024.
Read mor